Volume 12 | subscribers | 1 different countries | 6 May 2009 Contents Part 1 - Welcome! Dear %$firstname$%, Well, spring has sprung, the sun is shining (most days anyway!) and I saw some bluebells recently, whilst out hiking in the Surrey Hills. It’s been a while since the last newsletter, due to a very busy period, not that this is any excuse! I recently had an email from someone wondering if I was still in business, as they hadn’t received a newsletter (nice to know people read them). From what I’ve heard it’s been a busy time for many people, which is great, but it is always important to maintain your profile and keep your head above the parapet. I hope this picture (taken in my garden) may inspire you do that…
Leda Sammarco It's a book thing. Part 2 - Feature Article What Are You Doing? If you are on Twitter then you will be used to answering the above question. Originally called micro-blogging, it is really about connecting with people and having conversations in real time. It is rather like being in a restaurant and being able to hear all of the conversations and then deciding which one you are going to listen to. Users can send and receive updates, known as tweets, which must be no more than 140 characters in length. I was at the London Book Fair the other week and attended a seminar about online publicity. Twitter is apparently growing by 3,000% per month! It is a great way for authors to interact directly with readers (although considering the required brevity, quite a challenge!). I recently attended an Alternatives workshop with Debbie Ford, who thinks of herself as a teacher who writes and is using online media very effectively. She sends out regular newsletters, is on Twitter and you can be her friend and her fan on Facebook (a double whammy!). There are many ways to communicate with your audience and it’s about finding the right one for you. For example, I am a reluctant public speaker, but enjoy interacting with people one to one. You can hear a podcast interview with me (and some great authors) on Steve Nobel’s Magical People website The next step up is a webcast or webinar, where you can be interviewed live, although there is no direct audience interaction. If you like the sound of that, then check out People You Should Meet with Damien Senn. If you fancy something a little more interactive, then you may want to think about teleseminars. Nick Williams regularly runs these for his Inspired Entrepreneurs community. All of the above are great ways of sharing your expertise with a global audience from the comfort of your own home. If you are looking for a different way to connect with your audience, then you may want to go into a Mango clothes store, where you’ll find T-shirts featuring quotations from the author Paolo Coelho such as Never give up on your dreams, follow the signs, The path to wisdom is not being afraid to make mistakes and The challenge will not wait. Life does not look back. The T-shirts are already the top-selling item at all Mango shops around the world and more than half the earnings from the sales will be going his institute in Brazil that helps children. If you want to share what you are doing right now,
or other ways in which you promote yourself, please go to my
blog. |
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Copyright © Leda Sammarco 2008. All rights reserved.
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