Volume 14 | subscribers | 1 different countries | 20 September 2009 Contents Part 1 - Welcome! Dear %$firstname$%, I have mixed feelings about this time of year. It is lovely to see the colours changing, but I’m sad to see the summer go. I recently went to Cambridge for a few days to enjoy some sunshine and attend the Open Cambridge weekend. It was an opportunity to see parts of the University which are rarely open to the public, such as the magnificent college libraries and archive collections. Whilst there, I went to an exhibition at Christ’s College
all about Charles Darwin. I was intrigued to discover that he
initially spent two years studying medicine, as his family wanted
him to follow in his father and grandfather’s footsteps.
After two years it became clear that this wasn’t for him
and it was decided that he should become a clergyman. To do
that he needed to obtain a degree in English and so he came
to Christ’s College. It was there that he became friends
with Professor of Botany John Henslow, who recommended him as
naturalist for the HMS Beagle voyage. It was an interesting
reminder that destiny will out in the end or in his case, at
the beginning!
Leda Sammarco It's a book thing. Part 2 - Feature Article Brand You “We shape our buildings and afterwards
our buildings shape us.” I came across this quote whilst in Cambridge and it reminded me of an excellent book I have just read all about branding. It is called Brand You and the authors compare a brand to a building, which, if constructed authentically, will serve you in a positive way. I attended a seminar with the authors John Purkiss and David Royston-Lee and subsequently interviewed them about the book and the challenges of being co-authors and getting published. Here is what I discovered: It’s not every day that two people on a treasure hunt decide to write a book together, but that is what happened to the authors of Brand You: Turn Your Unique Talents into a Winning Formula Headhunter John Purkiss and business psychologist David Royston-Lee realised that very few people understood how to market themselves effectively. Writing a book about personal branding meant they could reach out and help many more people to do this. Awareness and understanding of personal branding are starting to increase. However, the rise in entrepreneurs and micro-enterprises, plus the fact that most people will change jobs an average of four or five times in their working life, mean that it has never been more important. As David says “Job titles are meaningless. We all suffer from time famine and having a brand is a quick and easy way for someone to identify you.” To read the rest of this interview, please go to my
website
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Copyright © Leda Sammarco 2008. All rights reserved.
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